HP Selects Yahoo for Default Search
Yahoo said Thursday it had signed an agreement with Hewlett-Packard to place a co-branded Internet toolbar on the company's computers in North America and Europe. In addition, Yahoo would be the default search portal when HP computers start shipping with Internet Explorer 7 later this year.
In addition to the positioning deals, all HP computer users would gain access to Yahoo e-mail, search, news and finance through co-branded pages. Effective immediately, the default homepage would be the Yahoo portal for computers shipped in Europe, while computers in the US would ship with the new Yahoo/HP co-branded toolbar.
Competition between Yahoo and Google has been fierce for placement in computers shipping the next-generation Internet Explorer browser. While Google has signed deals with Dell, Yahoo has responded by signing similar deals with Acer and now with HP.
"This relationship is an important component of Yahoos overall strategy to partner with leading global brands that will enable us to further extend our products and services to the worlds community of Internet users," Yahoo chief Dan Rosensweig said in a statement.
Yahoo is the second most used search engine behind Google, while HP is second to Dell in worldwide computer sales.