High-def culture shock: Blu_Ray makeup

Cosmetics company Cargo has infiltrated the consumer electronics lexicon. Now offering a line under the name "Blu_Ray," Cargo has produced makeup for those conscious of the flaw-exposing power of high definition cameras. The High Definition Make-up Essentials Kit "delivers a look that can easily stand up to high-definition filming, so you will be ready for your close-up."

For those wondering: Yes, "Blu_Ray" is an official trademark of the Cargo cosmetics company, obtained in May 2008. Also be on the lookout for Italian-designed "Blue Rey" clothing to wear when being filmed.