Hulu rises to #3 in online-video race

It's another loss for Yahoo as Hulu in March rose to the #3 spot in total number of videos served, according to comScore numbers released Tuesday. Hulu served up 380 million videos during the month, or 2.6% of videos viewed. Yahoo continues to hold down the #3 spot in total unique users with 42.6 million, with Hulu just a million behind in fourth place.

Google, of course, continues to rule the video category as a whole, with 100.4 million unique viewers and 5.9 billion videos viewed. Fox Interactive holds down second place in both categories. But Hulu's growth -- it has been on a tear ever since their Super Bowl commercial -- has a couple of noteworthy angles. According to comScore, the service accounted for just 2.6% of videos viewed, but a very respectable 4.9% of all minutes spent watching online video. And with a deal with ABC-connected Disney Online (#9 in total videos, #10 in unique visitors, but they've got Lost) reputedly all but inked, expect continued good times for the video upstart. (Because that's how they roll.)