Massive Signs Deal with EA for Ad Placement

Microsoft's in-game advertising subsidiary Massive said Wednesday that it had penned a deal with Electronic Arts to place its ads in several popular games. Titles included in the deal are Madden NFL 08 and Tiger Woods PGA Tour 08 for Xbox 360 and PC, as well as NASCAR 08, NHL 08, and SKATE for the Xbox 360.

Massive will bring dynamic ads into each of the EA titles and allow for advertisers to keep their ad presence in games fresh and relevant. "The addition of EA's leading titles to our network represents a tremendous opportunity for brands targeting the youth demographic and sends a clear message that in-game advertising has arrived as a compelling medium for marketers," Massive CEO Cory Van Arsdale remarked.