Microsoft Cuts Price of European HD DVD Drive

At the IFA consumer electronics conference in Berlin over the weekend, Microsoft said it would be cutting the price of the Xbox 360 HD DVD add-on by 20 euros, bringing the cost down to 180 euros. This follows a similar price drop in the United States.

Blu-ray and HD DVD were a hot topic at IFA, with both sides unveiling new products and titles to help push their respective formats. But HD DVD has taken the more aggressive approach when it comes to pricing, and in the United States the cheaper Xbox 360 add-on has surged in sales at retailers such as Amazon.com. News of the European price cut was first reported by eFlux Media.