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Microsoft Rebrands Internet Explorer 7

By Nate Mook, BetaNews

August 15, 2005, 11:24 AM

Internet Explorer 7 LogoMicrosoft developers on Friday unveiled a new logo for Internet Explorer 7, along with quietly changing the way the browser is branded. IE7 will now be known as Windows Internet Explorer 7, emphasizing its integration with Windows Vista. IE7 will, however, be released as a standalone upgrade for Windows XP SP2 users.

Although Microsoft has long said that Internet Explorer's days as a standalone product were numbered, vulnerabilities in IE6 and pressure from newfound competitors such as Firefox pushed the company to rethink its strategy. Still, IE7 will not be released for Windows 2000 or older releases of the operating system.

Beta 1 of Internet Explorer 7 was released to MSDN subscribers and beta testers in late July. The browser is expected to bring with it long-awaited features such as tabs, security improvements and better support for CSS and other Web standards.

As part of the update, Microsoft has also polished the IE logo for version 7. "We considered more radical departures from our current logo, but blue "e" with the ring is very recognizable and familiar to users, so we elected instead to make more subtle changes," wrote IE developer Tony Chor.

"The new "e" has more modern look, and the edges are a bit darker so the icon stands out better against different backgrounds. We liked the gold ring too since it brings in new energy and helps the icon pop a bit more than the old one."

The IE7 release for Windows Vista will have a slightly different icon. Chor said that in order to match the overall icon design slated for Microsoft's new operating system, IE7 will feature a slightly different look from its Windows XP SP2 and x64 counterparts.

"We're not quite ready with that one yet, but we'll share it here once we do," Chor promised.

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By strenght55@gmail.com

posted Sep 6, 2008 - 7:38 PM

http://www.bigeye.com

Score: 0

By strenght55@gmail.com

posted Sep 6, 2008 - 7:37 PM

http://www.hide-my-ip.com/?id=2192 .

Score: 0

By robranchev

edited Jul 21, 2006 - 12:57 AM

IE7 is better than IE6 but Mozilla Firefox is still the best.

http://www.getfirefox.com http://www.mozilla.com http://www.mozilla.org http://www.firefox.com http://www.ie7.com

Score: 0

By lsparkes

posted Nov 9, 2005 - 1:13 PM

"Logo Smogo" The sweetness of a well operating program will remain long after a new logo is forgotten.

Score: 0

By ydobon

edited Aug 16, 2005 - 5:41 AM

Gold ring, new energy?

http://www.askbjoernhans...ves/2002/08/ns4logo.gif

LOL

Score: 0

By angelinaspen2

posted Sep 13, 2005 - 11:48 AM

thanks

Score: 0

By sophist_dreams

posted Aug 16, 2005 - 10:48 AM

I guess no wants to comment on the fact that microspud is forcing you to use a new OS to get a decent browser, just another way to rip off the computer public.

Score: 0

By mfaccone

posted Aug 17, 2005 - 1:42 AM

Doesn't look like they are forcing anything on you. I have it installed on XP.. not vista

Score: 0

By wincement

posted Aug 16, 2005 - 1:14 PM

blah, blah, blah, MS sucks, blah, blah, monopoly, blah, blah, mass consumer fraud, blah, blah, blah, let's kill Bill Gates, blah, blah....

I swear... it doesn't matter what the topic is, the exact same comments are posted every time.

Score: 0

By Kramy

posted Aug 16, 2005 - 3:34 PM

Kill Bill Gates is posted every time? O_o

Score: 0

By foxtyke

posted Aug 16, 2005 - 11:29 AM

IE7 will be available for XP SP2 as well as Vista though Vista will give it some new shiny bells and whistles (like a new icon) but honestly, I don't think it's worth it.

Plus, let's not forget, those who can't or won't upgrade to SP2 (yes they exist) won't get IE7 unless they have a change of heart and that opens the door for alternative browsers.

Score: 0

By Aires

posted Aug 17, 2005 - 11:53 AM

My OS is totally uptodate with all the security fixes - and I don't have SP2 installed. I ain't installing it just to get IE7. Firefox is becoming more appealing to me every day I use it.

Score: 0

By randal2k

posted Aug 16, 2005 - 10:39 AM

A new logo does nothing to fix the many issues with it's browser. not impressed.

Score: 0

By Aires

posted Aug 16, 2005 - 3:59 AM

Err they may have polished the logo but that ain't the same as rebranding.

Score: 0

By foxtyke

posted Aug 16, 2005 - 11:22 AM

I think the rebranding you're referring to is the move from Microsoft Internet Explorer to Windows Internet Explorer.

Score: 0

By Aires

posted Aug 17, 2005 - 11:51 AM

Hmm. Should be called 'Windows XP SP2 &/or Windows Vista (stupid name) Internet Explorer Only' maybe.

Score: 0

By benyahuda

posted Aug 16, 2005 - 3:12 AM

I've been running the IE 7 beta for a week or so now and I find that it renders web pages considerably faster than IE 6. But the IE 7 beta seems to be at least as W3C noncompliant as IE 6 is.

I'm still using Opera as my main browser as it still owns IE 7 in almost every way.

Score: 0

By Adrian79

posted Aug 15, 2005 - 10:21 PM

the look is kinda old and corny looking, but even worst was the beta for ie7 latest build :-(

Score: 0

By iamtux

posted Aug 15, 2005 - 8:28 PM

like the new look, anxiously awaiting the finished product.

Score: 0

By RF

edited Aug 15, 2005 - 3:21 PM

OK, so IE 7 will have a neat-o new logo, tabbed browsing and other assorted candy. The term "lipstick on a pig" comes to mind.

But how about CSS2 compliance and security improvements? One would think a company truly under pressure to compete would put the latter two features as more important the former.

Score: 0

By 71Demon

edited Aug 16, 2005 - 1:56 PM

"One would think a company truly under pressure to compete would put the latter two features as more important the former."

IE still has 87% market share, that hardly qualifies as "pressure to complete".

There is no competition right now.

Score: 0

By MatthewGann

posted Aug 15, 2005 - 6:05 PM

Hearing about CSS2 compliance and security improvements would be great, IF this was a press release about that stuff. Look back a couple of weeks to those releases and you'll find plenty of information.

Score: 0

By btn

posted Aug 15, 2005 - 2:59 PM

"IE7 will now be known as Windows Internet Explorer 7, emphasizing its integration with Windows..." :)

Score: 0

By Moscowhippy

edited Aug 24, 2005 - 12:50 AM

I bet it it's going to be shortened even farther to windows explorer 7...

Score: 0

By borgunit2003

edited Aug 15, 2005 - 2:13 PM

I like the competition. IE would improve at a snails pace if Firefox had not come along. Right now I still give the nod to Firefox but I am willing to wait and see. I agree with Microsoft about the logo. Good or bad, it is smart not to try and redesign or rename the browsers logo too much.

Score: 0

By jbaltz69

posted Aug 15, 2005 - 1:35 PM

Who really cares what the logo looks like as long as IE7 works better than IE6. I mean seriously, it just a logo, big deal.

Score: 0

By John_Bedin

posted Aug 15, 2005 - 1:26 PM

Considering the size and ultimately ,the vast financial resources available, cannot Microsoft hire , buy or steal a suitable graphics designer. Google would be a suitable source for recruitment .Maybe Microsoft could hire one of their vice-presidents.
Microsoft always manages to put the ug in ugly

Score: 0

By ds0934

posted Aug 15, 2005 - 1:18 PM

Actually, the gold ellipse is looking more like a certain biological orifice, from which the "e" is emerging and getting ready to fall into the water and be flushed. Oh well. :)

Score: 0

By Tim Keller

posted Aug 15, 2005 - 1:17 PM

I actually really like the new logo. Nice to see MS finally revising these ancient logos we're still seeing.

Score: 0

By RobertM

posted Aug 16, 2005 - 9:30 AM

Ancient? They just changed it (updated its appearance, not a major change--just like this one) with Windows XP and Internet Explorer 6.

This marks at least the fourth revision of the logo since version 3 shipped with Windows 95 B, and I don't even remember if there were any before that--and I might be skipping some in between.

Score: 0

By RobertM

posted Aug 15, 2005 - 12:59 PM

Not bashing the new IE ... but does anyone else think that logo is ugly? And if I'm reading TFA correctly, it appears this is the logo on XP/20003 and that the Vista one will be slightly different! It doesn't fit in with the general style of XP icons like the current one for IE 6 (which I think is a great icon) does.

Not that I'm complaining--hopefully it'll turn people away... :-)

Score: 0

By wincement

edited Aug 15, 2005 - 12:46 PM

Does anyone else get the feeling that the "e" is winking at you?

I don't know where that came from, but I just got that feeling... and it's weird.

It's almost like it's smiling.... and ...winking.

Score: 0

By Rootman

edited Aug 15, 2005 - 12:33 PM

Woo Hoo! Kewl new logo man! Does this new logo make it run faster? Or close any vulnerabilities? It will still suck.

FIREFOX FOREVER!!!

Score: 0

By THZGryphon

edited Aug 15, 2005 - 2:04 PM

Forever Phoenix..err...Firebird..err...Firefox, yeah Forever Firefox!!

Score: 0

By Banquo

posted Aug 15, 2005 - 12:02 PM

When Internet Explorer 4 Plus came out years ago the logo on the box was a blue e with a yellow ring.

Score: 0

By ComradeF

posted Aug 15, 2005 - 6:47 PM

http://support.iglou.com...internetexplorer4-4.gif

Hah, there it is! Very interesting.

Score: 0

By Kramy

posted Aug 15, 2005 - 11:55 PM

He said "on the box", so I'm guessing the ring was either bigger, or looked bigger in print.

Interesting that the yellow streak is definitely there though.

Score: 0

By Banquo

posted Aug 16, 2005 - 12:33 AM

Here is the box:

http://img91.imageshack....ternetexplorerplusf.jpg

Score: 0

By wincement

posted Aug 16, 2005 - 1:16 PM

hahaha nice...

Score: 0

By Kramy

posted Aug 16, 2005 - 3:32 PM

Cool, cool.

Score: 0

By wincement

posted Aug 15, 2005 - 12:43 PM

Really? Haha that's hillarious. I don't remember that at all. So much for the "new" logo.

Oh well... it's just a logo anyway. =/

Score: 0

By baki_princ

posted Aug 15, 2005 - 11:58 AM

Opera is opera...you can rename IE often as you like but ...Opera is Opera!

Score: 0

By asp_king

posted Aug 16, 2005 - 4:29 AM

Your a real rocket scientist are you..

Score: 0

By sophist_dreams

posted Aug 15, 2005 - 12:21 PM

And this has what to do with the article at hand?

Score: 0

By bourgeoisdude

posted Aug 15, 2005 - 11:40 AM

Has anyone seen the latest? Supposedly between June and July IE gained market share and FF lost some. http://www.tomshardware....ws/20050815_101354.html

Score: 0

By DJGM

posted Aug 16, 2005 - 9:56 AM

Those stats that say Firefox has supposedly lost a tiny bit of it's market share, but it
ought to be noted that those stats are based upon a survey of just 40,000 people.

And how many times has Firefox been downloaded now? Over 80,000,000 times
when I last looked. And that figure continues to grow and grow and grow . . . etc.

80,000,000 vs 40,000. Hmmm, there really is no comparison. You do the math.

In reality, Firefox has lost NO market share, nor has IE regained any.

So stick that in yer pipe 'n' smoke it . . . !

Score: 0

By 71Demon

posted Aug 16, 2005 - 2:05 PM

"80,000,000 vs 40,000. Hmmm, there really is no comparison. You do the math."

I take it that statistics were not a big part of your educational upbringing?

40,000 sampling is pretty big, even when compared to the number of downloads (which is a crock too when you consider repeat downloading).

Score: 0

By wincement

posted Aug 16, 2005 - 1:58 PM

Interesting... I think you posted the exact same comment on another story.

*checks*

Yup. You did.

Read my reply to the other one. I don't want to type it over again.

http://www.betanews.com/...lips_in_July/1124123487

Score: 0

By sophist_dreams

edited Aug 15, 2005 - 12:22 PM

Somehow I dont believe downloading unauthorized versions of IE 7 can be constured as an increase in marketshare: and what exactly does it have to do with the article at hand?

Score: 0

By Banquo

posted Aug 16, 2005 - 12:34 AM

Don't forget Vista; people are testing Vista and it comes with IE7

Score: 0

By Paradise-FH-

posted Aug 15, 2005 - 12:33 PM

i didn't realize you moderated these comment threads.

that's interesting though how ie gained ground and firefox lost it. not a huge jump but still interesting.

Score: 0

By 71Demon

posted Aug 16, 2005 - 2:05 PM

"80,000,000 vs 40,000. Hmmm, there really is no comparison. You do the math."

I take it that statistics were not a big part of your educational upbringing?

40,000 sampling is pretty big, even when compared to the number of downloads (which is a crock too when you consider repeat downloading).

Score: 0