Microsoft released new technology Tuesday that it says would allow users to take existing road maps and satellite imagery, and overlay it with specialized maps to create imagery for their specific needs. The technology has been made available as a free download called MapCruncher.

The project was the brainchild of Microsoft researchers Jon Howell and Jeremy Elson. The two, which are avid cyclists, thought of the idea after looking at a cycling map of King County in Washington State for routes to work.

"MapCruncher empowers anybody in the world to take whatever data is important to them, and share it with everybody else in a format that makes all of these types of data interoperable," explains Elson, who is also the project lead.

The MapCruncher interface consists of two panes, with a control panel on left side. The right hand pane will show imagery from Virtual Earth using Microsoft's Windows Live Local service. In the center pane, the user would be able to navigate to maps they'd like to "mash-up" with the Virtual Earth imagery.

From there, the user can select points on each map that correspond and move them to match. When done, the program will render a completed map with the supplemental data superimposed on the Virtual Earth Map.

"It takes 10 minutes, basically, to do the whole thing," Elson says. "For a complicated map, it might take 20." He added that the service is easy enough for most to use, and has built in error correction features to assist users in creating accurate maps.

Elson notes that the possibilities for created maps can be endless, and they could be tailored to match the user's interests and needs. Response within Microsoft has been extremely positive, with employees suggesting a wide array of features and possible uses.

"Once people started to see it, they wanted to use it in so many different ways we hadn't predicted that the hardest part has been keeping up with the community of people who want to use it and trying to get it to support all of these different features," Elson added.