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Microsoft to Promote Linux: The Details

By Scott M. Fulton, III, BetaNews

November 3, 2006, 2:13 AM

IN DEPTH The photograph alone is monumental: Microsoft CEO Steve Ballmer and Novell CEO Ron Hovsepian, sharing a podium with their companies' respective logos adorning the wall behind them.

What they announced was nothing less than a redrawing of the battle lines in the operating system market. What could be a boon for enterprise system administrators may, at the same time, be a nightmare for Red Hat and IBM, the latter of which may not have felt this kind of sting since Microsoft first licensed DOS to another manufacturer.

And yet there was at least one reporter in the crowd in San Francisco this afternoon who didn't get it, and who admitted as much. Unashamedly asking the executives to please explain themselves in 45 seconds for the layperson what they had been discussing in detail for the previous 40 minutes. Ballmer rewound his tape and summarized as follows:

"Two things, I'll make it real simple: Number one, [Novell and Microsoft] are going to work together technically to help the Windows world and the Linux world interoperate. Number two, we've struck a deal under which we can provide patent agreements to Linux customers, in which Microsoft's intellectual property is respected, and we are appropriately compensated for the use of our intellectual property; and we've done both of those things in a way that we think still allows the open source development community to actively pursue what it has been doing on behalf of everybody for the last several years."

Put that way, the 45-second capsule might not top the latest round of John Kerry-bashing on that particular reporter's local radio outlet. But for those who have seen the Windows vs. Linux battle in black-and-white, what this means is nothing less a graying of the entire operating system landscape.

The Linux industry is centered around enterprise customers. There is no way the project could reasonably survive as a hobbyist or consumer-level OS, not while remaining open-source. For distributors of the Linux OS who cannot claim rights to the system in its entirety, but may actually hold some patents to concepts which were either added to it intentionally or co-opted accidentally by Linux, the principal source of revenue comes not from the sale of the system itself, but from support.

This was evidenced last week when Oracle -- ostensibly a Red Hat Linux supporter -- opened up its own competitive support channel for Red Hat Enterprise Linux, in an attempt to undercut its own partner.

The deal announced Thursday between Microsoft and Novell essentially sets aside their decades-long disputes over who owns IP rights to each other's operating system - Microsoft to concepts that were co-opted by SUSE Linux (including, possibly, the file system); Novell to networking concepts in Windows that date back to NetWare. In so doing, Microsoft now has access to a new source of revenue, sprouting from enterprise customers' need to employ virtualization - to use both operating systems on their servers, one running under management from the other.

There are any number of reasons enterprises may want to adopt a virtualized approach - one is that it opens them up to a broader realm of available software. But the other, and probably the most common one, is because businesses and divisions of businesses that merge their operations together often have huge existing investments in different operating systems. For them, virtualization would be the least expensive approach if they could be assured of not being pursued for possible patent infringement for mixing the two environments together, the way UNIX providers such as SCO Group have pursued Linux' customers of IBM and others.

As Brad Smith, Microsoft's general counsel and senior vice president, explained on the podium about his company's and Novell's efforts, "We really had to think hard and work hard and be as creative as we could to figure out how we could build a bridge in intellectual property -- a patent bridge -- between open source and proprietary source software...I have to admit, there were times, especially when we started, where we wondered, how will we do this? And yet through an awful lot of great work, from some very bright people who figured out how to work together, we built that bridge, and that's one of the really historic things for our industry that we're able to talk about today."

Next: The arc of the patent covenant

Continued. . .
1 | 2 | 3 | Next >>

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By ChrisAlexander

posted Nov 7, 2006 - 11:01 PM

After implanting spies, you release your own Linux Distribution. It's just like Qantas and Jetstar, Toyota and Lexus, etc...
Sometimes a company with expensive products would like to get action in the cheap products market too. It's a complicated game out there, and I'm sure they have ways to make money by just releasing an Express version of Windows OS and or their own Linux Distro (with all the spyware in the world bundled together) heheh

Score: 0

By ChrisAlexander

edited Nov 4, 2006 - 9:10 PM

It's simple, you help your competitor's competitor so that it sends a ripple strong enough to disturb their competitor's progress.
Next step is to implant spies. :)

Score: 0

By greeblesnort

posted Nov 6, 2006 - 10:51 AM

No matter how you look at this, one cannot help but remember the other MS "deals" that have gone south. I, for one, will be working on reinforcing my relationship with Redhat, who have certainly been making that harder the last few years. While we had been entertaining the possibility of switching to Suse, this partnership makes me question the long term viability of Suse.

Frankly, I give Novell about a month to back out of this deal or be relegated permanently to "has-been" status. The open source community looks poorly on those that violate the GPL, just ask Cisco.

Score: 0

By x-ray

posted Nov 6, 2006 - 8:27 AM

might this be an age of window running running linux ?

Score: 0

By CyberDoc999

posted Nov 6, 2006 - 2:02 AM

Yet another Microsoft "Embrace and Extend" the
MS Borg will take over everything!

Score: 0

By patrickv

edited Nov 5, 2006 - 12:46 PM

Good partnership.one ive been waiting for in a long while suse and windows.Now suse will have Ms rights, so redhat better beware !!

hope to see a linux distro in future called SuSEVista lol

Score: 0

By allsiante

posted Nov 4, 2006 - 5:25 PM

"sharing a podium with their companies' respective logos"

Well, since when is Novell's company logo the Tux ? Right, it isn't. Neither Novell's, nor Suse's.

The rest... I've been fighting around regarding this at many forums so I'm not going to do it here, I'm tired.

Score: 0

By Banquo

posted Nov 4, 2006 - 2:49 PM

I didn't see anything in that article about them promoting Linux. What's with the misleading and sensationalistic headlines?

Score: 0

By abhay

edited Nov 3, 2006 - 9:35 AM

However, we may hate Microsoft, no one can lvie in a world without Microsoft. Let's face it. They somehow make their way whether its Java or Linux.
As a customer, we will have to wait and watch to see what this agreement means to us. Does that mean more Linux PCs in the market, but sold at a price controlled by Microsoft?

Score: 0

By DatabaseBen

posted Nov 4, 2006 - 8:42 AM

well, it is said to keep your friends close and your enemies closer.

MS has a tiny flaw with pirating ideas of others.

But are spoil sports when their software is borrowed by others...

Score: 0

By Jonus

posted Nov 4, 2006 - 8:11 AM

This is the dawning of the age of aquarius.
http://en.wikipedia.org/wiki/Age_of_aquarius

Score: 0

By imafurby

posted Nov 5, 2006 - 12:33 PM

Yeah. Harmony, Peace, Love and Understanding.

The so-called "Age of Aquarius" is really working out well.

Maybe those terrorists who haven't caught up with it yet should head to San Francisco or somewhere like it where they still believe that garbage.

Score: 0

By ogman

posted Nov 4, 2006 - 8:03 AM

What a ridiculous headline! This is NOT promoting Linux, instead this is another effort at hobbling it so bad that it provides no competition for Microsoft. Anyone who thinks that no competition would be good, should take a look at the license terms that Microsoft tried to execute with Vista. Better yet, look at IE7, Had there not been healthy competition, Microsoft, by their own admission, would never have made improvements to IE.

Score: 0

By cranbers

edited Nov 4, 2006 - 1:09 AM

How is microsoft promoting linux? its more like linux is getting big enough now in the corporate sector that not working correctly with windows boxes is starting to make companies have to choose between them. Windows would more then likely be the one going away when it gets to this point. Therefore microsoft came up with a solution. Even if your not using microsoft's os your still going to pay the "windows tax" even on a suse os.

So fancy headline, doesn't mean what it said. I mean isn't this what the EU has been forcing microsoft to do? Open up their api's to allow differen't os's to interact with windows in a server environment?

Score: 0

By 33Nick

edited Nov 3, 2006 - 10:37 PM

Wow, far reaching consequences and this is just the tip of the iceberg.

For one thing, Microsoft is positioning itself in a win-win situation, obvious. It must be sensing that Windows has serious limits and they have turned customers away to Apple. I predicted Windows will one day fall and Microsoft do something like what Apple did. Don't laugh, it might take years.

Now whatever the outcome, Microsoft regains strength by offering a bridge between Windows and Linux, by playing nice to show the anti-trust judges that they are playing fair and muscling on the last territory they had no say in, the Linux open source world.

As much as I don't care for them, this is brilliant and watch for Microsoft finding more ways to become a portal and draw more revenue from this. The plus side is will seriously force Linux to regroup and get it going ASAP. Also to watch for besides Red Hat, Debian, and IBM is Apple. How will they take that? Most likely by blurring the lines by converging everyting for media and more.

And all of this built from an ill-thought of miserable operating system! Proves to show, quality matters not when you put enough money in your PR department.

Score: 0

By mesiex

posted Nov 3, 2006 - 6:48 PM

You download an MP3 and it is a crime. THIS is ONLY BUSSINESS?

Score: 0

By FABIOPHYLA

edited Nov 3, 2006 - 6:22 PM

OHHHH!!!!! BOY !!!! WHATTAHECK THEY´RE DOING WITH LINUX.NO MORE FREEDOM OS????????????
WHATTA A SHAME!!!!

Score: 0

By divinelogic

edited Nov 3, 2006 - 6:45 PM

This is just another example of how big business (capitalism) limits and hinders small businesses from succeeding.
As if Microsoft doesn't make enough money the way it is. What does this all mean? Will Microsoft follow suit and offer it's operating systems for free, while charging for the support of them?
I seriously doubt that. Instead, they'll do just what they've been doing for years. Charging for the licensing, AND charging for the support. Don't even get me started on Microsoft certifications, which are all controlled by Microsoft!

Novell has been in the game for years. Netware lost it's luster when Linux started booming. In the Linux community, you have two main providers that compete. Red Hat and Novell. It wasn't until Novell acquired the rights to Suse (check out Wikipedia's page) that they emerged victorious over the infamous SCO, who has also been in the Operating System game for years. I still remember the first SCO box I set up, when I was in the Marine Corps. I've been installing and maintaining Unix, Linux, and Windows based operating systems for years. I don't see any advantage to the customers and end users with this deal. All I see is, two multibillion dollar companies combining resources to make more money!

The whole reason why Linux was developed is to avoid the corporate control of the software patents and licensing. Now what was originally a brilliant idea by Linus Torvalds has developed into a method of control by big corporations.

When will we (all humans) learn that we should be combining our talents and work toward common goals for the improvement of the human race, not so the rich get richer while the poor get poorer!

If Microsoft and Novell were really concerned about humanity, they would have combined with Red Hat, Canonical, Mandriva, IBM (as in AIX) and SCO; and we wouldn't be dealing with this "who owns what" mentality that continues to hinder our technical progress!

Score: 0

By bear2bar

edited Nov 3, 2006 - 11:26 PM

Folks listen up M$ is not a technology company nor an innovator! M$ is a very powerful marketing company that sells the socks off every innovation they can buy. So where's the news? M$ has found another niche they can burrow into and make money while getting an inside track into the Open Source market.
Need I remind anyone of Networking (A.K.A Novell netware & subsequent introduction of Windows NT - Novell Terminator), WordPerfect, Netscape, Real Player, Media players, etc...
Let's get real folks M$ is blasting full steam ahead into the OSS market with a vengence!

Score: 0

By pickchevy

posted Nov 3, 2006 - 5:12 PM

Hmmmmm....that SCO case must just about be over.

Score: 0

By imafurby

posted Nov 3, 2006 - 4:32 PM

"John Kerry bashing?" Oh dear, poor baby.

Score: 0

By Fred Garvin

edited Nov 4, 2006 - 10:01 AM

>>>"John Kerry bashing?" Oh dear, poor baby.
Oh...you noticed that too? John Kerry is only a victim of his own monumental ego.

Score: 0

By ajadoniz

posted Nov 3, 2006 - 3:52 PM

all your base are belong to us. lol

Score: 0

By bourgeoisdude

edited Nov 3, 2006 - 3:27 PM

OMG! Some of my hard-core Linux fanboy friends will die when they see that logo!

Seriously, if you cannot beat them--JOIN THEM! I hope and pray MS does not committ suicide by pulling the same stunt they did with IBM...the media wasn't big enough to care about it then, but if it happens today, news crews would smother Microsoft for it. I do believe Microsoft has learned some about the media since then, and likely will keep this deal beneficial for both parties for whatever they specifically agreed upon.

Score: 0

By 33Nick

posted Nov 3, 2006 - 10:33 PM

I don't know. Microsoft is very thick in gaging the intelligence of the public, either intentionally or not. Think how many times they come out with ridiculous licensing features only to get burned and have to change them. Maybe they think they are bigger than they are?

Score: 0

By ehn

edited Nov 3, 2006 - 1:41 PM

Prepare to be assimilated. We will add your biological and technological distinctives to our own. You will adapt to service us. Resistance is futile.

Score: 0

By Grazer

posted Nov 3, 2006 - 3:48 PM

You know, I was just thinking that the other day. The only difference is the Borg don't give the assimilatees a choices.

Score: 0

By paul_z

edited Nov 3, 2006 - 1:20 PM

This is genius, would anyone actually expect Microsoft to sit on its laurels while there is a world of technology out there they barely even touch upon. Frankly MS is just one company attempting to expand its business, would people be so violently against the idea of this, if your neighborhood mom and pop electronics store merging with its competitor? I seriously doubt it. I revel in Microsoft’s accomplishment and encourage them to continue to live the success of an American Dream.

Score: 0

By riksaga

edited Nov 3, 2006 - 11:41 AM

I run a preschool (50 families). I have Freebsd, Debian, mepis, & win98 (a teacher box(1st ed. yipes)) running.

I hope M$ will play nicer with *nix, so I can offer a larger variety of software.

Score: 0

By Artem Tashkinov

posted Nov 3, 2006 - 12:38 PM

Only time will tell what comes out of this step taken by Microsoft.

Score: 0

By Roaming_Lawn_Gnome

edited Nov 3, 2006 - 9:20 AM

I am floored. Now its Rent-A-Windows\SUSE. Did the people that wrote Linux, Richard Stallman, Linus Torvalds, Andrew Tanenbaum,and the thousands of Users that have contributed code to Linux,OpenSource,FSF, have even a say in this?
This is piracy of the highest degree, a System that works and was given to the world is now Patented by a Corporation.
The first volley has been fired, and it is aimed at every Internet Operateing System that wishes to remain free of Corporate Intrusion.

Score: 0

By Joe Dirt

posted Nov 3, 2006 - 10:33 AM

Dumb as hell.

Score: 0

By techblog

edited Nov 3, 2006 - 9:24 AM

I do not see this as any great stride as it has been possible thru VMWare to do this for years. What is new?? Great we get to do it with Microsofts Virtual Server (JUNK) and or with XEN, it is just not new worthy.

Score: 0

By GCoder

posted Nov 3, 2006 - 9:47 AM

Hmmm, Microsoftie is feeling threatened by Apple's doubling marketshare? hahaha

Score: 0

By frankwick

posted Nov 3, 2006 - 10:15 AM

Double market share? Are they past 3% in total users yet? One quarter of good sales does not mean market share has doubled.

Score: 0

By betanewsfileforum

edited Nov 3, 2006 - 3:48 PM

make it more 6.2% (Gartner) in the US.

Actually, more than double. And in Western Europe Gartner reports them as #1 vendor in Education. More than double their share there as well. Have .1 % more sales in education than HP and 1.2% more than Dell.

BTW, it is 6 Quarters in the row where they have double digit increase % of sales. Quarter after quarter.

In which planet have you spent the last year?

Moreover, in terms of total users Macs globally are above 10%. The above percentages are % of SALES not % of users. There are ~250M computers running in the world (Gartner) and Mac OS X only are above 20 million users. To this you have to add Mac users not yet switched to OS X. Very easy math.

Sheess, some people.

The majority of Windows installations are corporate customers, even terminals at airports. Do you count those as *users*? They are counted though in % of sales but hardly any user is behind those dumb terminals.

Lies, damn lies and statistics.
- Mark Twain

Think about how stupid the average person is; now realise half of them are dumber than that.
- George Carlin

Statistics can be misleading and sometimes deliberately distorting.

Score: 0

By rayz66

edited Nov 6, 2006 - 4:18 AM

Moreover, in terms of total users Macs globally are above 10%. The above percentages are % of SALES not % of users. There are ~250M computers running in the world (Gartner) and Mac OS X only are above 20 million users. To this you have to add Mac users not yet switched to OS X. Very easy math.

Most OS web stats place Mac usage at between 3.5 and 4%. So claiming a 10% user base is a bit of a stretch.

It's also not surprising thet the Mac has had such a climb in sales, given the pent up demand for the Intel-based units. Given that Vista has been delayed for so long, I really expected them to do a little better.

The majority of Windows installations are corporate customers, even terminals at airports. Do you count those as *users*? They are counted though in % of sales but hardly any user is behind those dumb terminals.

So what you're saying is, that users in corporate environmments shouldn't be counted? Yes, I can see how that would be convenient in for the Mac, since it has neglible corporate penetration.

Score: 0

By tankist

posted Nov 3, 2006 - 12:07 PM

hey. it was 1% before now it is 2%. double , you see?!

Score: 0

By cannie

posted Nov 3, 2006 - 6:03 AM

Promote? I'd rather say destroy to eliminate disidents.

Score: 0

By tipsyboy

edited Nov 3, 2006 - 6:02 AM

Come on, you guys - this is not "PROMOTING Linux", it's just a move to make even more money. I wonder what kind of "journalism" this is . . .

Score: 0

By julesjpd2004

posted Nov 3, 2006 - 4:43 AM

Microsoft wants a slice of the Linux pie. Or as the saying goes, keep your friends close and your enemies closer.

Score: 0

By peter4654

posted Nov 4, 2006 - 6:31 AM

If Microsoft gets it's hands on Linux, how long will it be before Linux becomes fat, unstable bloatware?

Score: 0