More 3D TVs launch, this time from Panasonic...but it's still kid's stuff

The awe-inspiring 3D giraffe

Yesterday, Samsung launched its 2010 line of 3D TVs, which includes LED, LCD, and plasma screens between 46" and 65", with prices that start at $1,999 and go up to $6,999. Today, Panasonic added its products into the mix at a launch event in New York City with partners Best Buy, 20th Century Fox, and DirecTV.

The event marked the debut of a 3D home theater package that will sell exclusively at Best Buy that includes a 50" Panasonic Viera 3D plasma TV (VT20- $2,499), a Panasonic 3D Blu-ray player (BDT-300 - $399) and one pair of active shutter glasses for 3D viewing. It's comparable to the package Samsung announced yesterday, except that it comes with one fewer pair of 3D glasses. The whole package will go for $2,899, starting today.

Panasonic said it will also launch 54", 58", and 65" models later this year.

Unfortunately, there is still no new content available for the 3D systems, and therefore no really compelling reason to rush out and upgrade your HDTV to 3D right now, especially if you're not particularly fond of Pixar-style "family fun" films.

Early adopters will only be able to enjoy the 3D experience on a couple of features, such as Dreamworks' Monsters vs. Aliens which was announced at Samsung's CES press conference this year, and Sony's Cloudy with a Chance of Meatballs which was announced at about the same time.

Twentieth Century Fox Home Entertainment Executive Vice President of Marketing Mary Daily also appeared at the event today, to announce that the studio's first 3D Blu-ray title will be Ice Age: Dawn of the Dinosaurs, another animated children's movie.

Panasonic's partner DirecTV appeared at the event today, and it is expected to launch at least three stations in 3D which will include sports and music video content, but those won't be until June at the earliest.

DirecTV says it is working with AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal, and Turner Broadcasting System, Inc. to develop 3D programming that will debut in 2010-2011. All of DirecTV's 3D channels will also carry the Panasonic brand for a year.

More electronics manufacturers will be showing off their 3D TVs in the coming months, but content is still lagging behind, and there has yet to be a mostly live-action 3D movie that takes advantage of the new 3D Blu-ray spec, or even one that is made for adults with a taste for movies a little less lighthearted.

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