RSSMozilla Launches Firefox TV Ad Contest
By Ed Oswald | Published December 22, 2005, 12:11 PM
Mozilla on Thursday asked Firefox users to create a 30-second broadcast quality television ad for a contest called "Firefox Flicks." The company said that winning ads could possibly be used in global marketing campaigns for Firefox 1.5, the newest version of the open source browser.
The ad contest is the second phase of a full-court press by Mozilla to continue increasing the browser's market share. After an initial surge, the company has found it harder to generate interest through its traditional means.
"We can't wait to see how you bring Firefox to life," Mozilla said on the Web site announcing the contest.
Entries will be judged by a panel of Hollywood actors, cinematographers, producers and directors including Jim Denault, cinematographer of the popular Six Feet Under miniseries; McG, director and producer of the OC; Scott Goodson, CEO of Strawberry Frog ad agency, who has done ads for Old Navy, IKEA, and MTV; Freddy Rodriguez, Six Feet Under actor among others.
Three grand prize entries will be selected. First place wins a $5,000 gift certificate to B&H Photo Video, second place a 9X Media X-Top Triple LCD scalable ergonomic Multi Screen Display, and third place an Alienware DHS 5 media center PC.
The contest will run from December 21 to March 31, 2006, and entrants may submit as many ads to the contest as they like. Entries are judged on concept, production quality, script, use of Firefox logo or tagline, and music soundtrack.
Those interested in learning more can visit the contest Web site.
This is a bad idea, they should spend that money on another developer to help fix the problems in the browser instead of wasting it on air time.
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|Why do they need to create, not to mention PAY FOR TV AIRTIME and advertise a *free* program?
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|Similar could be said about these blasted MSN search commercials I keep seeing.
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|i want to enter, and win 3rd place. thats the most appealing
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|They just want everything handed to them... just because you're part non-profit doesn't mean you're broke! Go pay someone to make it for you, bums.
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|As far as I know, it was talked about on SFx since Fx 1.0 was released by the fans which would mean that MoFo took up the idea from the fans for the fans.
The contest setup, prizes and the judges may have been purely MoFo's decision but the idea itself came out of the community.
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|They're totally non-profit. The company is a frontend for the organization, and deals with all the legal crap. I think Google donated a bunch of money to them.
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|You've obviously missed the whole point of a non-profit open source company. That point is...It's a community effort.... you half whit.
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|well they should try fixing 1.5 first. a lot of people have seem to be having a problem with it including myself. i heard there will be an update within the next month as long it doesnt concern any serius sucuruty issues, and if thats the case then there will be one faster. for now im using opera.
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|yeah, i can forgive the contest (check earlier posts by me on the subject) but to advertsie a flawed product is proposterous. it works for me, but i still have to kick it now and then.
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|Meh...tell that to Microsoft.
Actually, to be fair, also tell that to Apple. Their OSX and iPods *do* have problems...and also Creative, for the trojans shipped on some of their music players...and Sony, for the rootkits shipped on some of their CD's....and Samsung, for making s***-quality memory and harddrives.
Yeah, that's much better.
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|You're so right, lets just lock em up and throw away the key. While we're at it we can get the morons at AOL, symantec, and Mcafee as well.
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|Geez...everybody sucks!
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|If anyone is looking for soundtrack music, I write - electronica of any kind - I can be contacted through sectionz.com - http://eman8ions.sectionz.com
Thanks :)
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