MySpace Gets Into Casual Gaming

MySpace announced today that through a partnership with Oberon Media, it will add a section of free, multiplayer games to the popular social networking site.

Oberon, a worldwide provider of multi-platform casual games, has previously worked with Microsoft, Comcast, AOL Games, Verizon, France Telecom, and NHN. Such games are turning into a huge industry, with growth expected to double to over $500 million in revenue this year.

Oberon already owns over 1000 titles and has invited the development community to take part in the MySpace partnership. An SDK designed for multiplayer, social games will be made available, and early ideas may be submitted to [email protected].

"Our white label casual gaming solution is allowing us to create a customized games platform that delivers a great experience to MySpace users. We're looking forward to responding to users' needs and to involving the best game developers to create the greatest online entertainment experience," remarked Oberon co-founder Tal Kerret.

The new section will be open in 2008, with further gaming community initiatives pending. MySpace users will be able to play games directly on the site, and invite their friends to join in.