MySpace upgrades itself to 'Profile 2.0'

Based around what MySpace's Tom Anderson says are several years worth of user requests, the popular social networking site has rolled out the updated profile system that has been in beta since earlier this year.

The new profile improvements are based around four ideas: privacy, speed, customization, and Web standards. In Profile 2.0, the permissions to each section of a user's profile can be tailored, allowing certain users to see only sections of the profile. Sections can be hidden entirely or truncated to speed up load time, and layout can be tailored by dragging and dropping sections or by using pre-made layouts. Also, with the exception of the MySpace header and footer, the new profile pages are W3C compliant.

Like Facebook's new profile system, participation is entirely optional.

News Corp.'s MySpace began a downward trend in traffic that was highlighted earlier this year when it was surpassed by competing social network Facebook. Page ranking site Alexa now places Facebook among the top five most popular Web sites in its rankings. MySpace is ranked at #7, just behind MSN and ahead of Wikipedia.

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