NBC to Sell Shows via Amazon Unbox

It didn't take very long for NBC Universal to find a new outlet for its programming following its break with Apple. The channel's shows will now be available through Amazon for the same price they were on iTunes.

The programs will be sold through Amazon's Unbox service for $1.99 USD per episode. Like iTunes, episodes will be available the day after they air on the network, however Amazon has agreed to let the company bundle programming together.

"[The deal] further expands our longstanding relationship to bring a robust content offering to the marketplace in a variety of ways that will benefit the consumer and, at the same time, protects our content," NBC's digital distribution president Jean-Briac Perrette said.

In addition to getting its programming back on PCs, NBC would now be able to take advantage of Amazon's tie-in with the TiVo service, which gives Unbox customers the option to view content through their DVRs as well.

Apple said last week during the spat between the two companies that NBC's demands were too much, and the wholesale prices it was asking for would have caused videos from the media conglomerate to skyrocket to $4.99.

NBC denied that was the case, and said Apple was refusing to allow the company to package content together.

The network's announcement followed another by Vivendi's Universal Music Group, which also cancelled its long-term deal with Apple over disagreements. Vivendi owns a minority stake in NBC Universal.