Nintendo Valued at $85 Billion USD
By Tim Conneally, BetaNews
October 15, 2007, 12:18 PM
Nintendo's diminutive, modestly-powered gaming machines have helped make it the third most valuable company in Japan, behind Toyota Motor Corp and Mitsubishi UFJ Financial Group - Japan's biggest bank.
Nintendo's stock rose 5.3 Percent on Monday, putting a market value of 10 Trillion Yen ($85 billion USD) on the once-struggling Japanese company.
The casual gaming market, an audience sometimes known as "sisters, moms, and girlfriends," has been an immense aid to Nintendo's success. Casual games, which typically have a shallower learning curve and demand less of a time investment, are quite at home with the unique, modular control schemes of Nintendo's systems.






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