PriceGrabber traffic up 54% on Cyber Monday, shoppers want Wii, Zune
By Scott M. Fulton, III, BetaNews
November 27, 2007, 11:59 AM
Though the final data for Cyber Monday retail sales have yet to be projected, more early indications point to a sharp rise in online spending.
The online retail price tracking service PriceGrabber.com reported 54% higher traffic yesterday over Cyber Monday 2006. Customers who purchase products from online retailers and who go through PriceGrabber to do so, get their purchases recorded; so for the first time, we know what it is that consumers appear to want most.
But the number two item on the PriceGrabber Top 10 overall list is a shocker: It's the brown version of Microsoft's first-edition Zune MP3 player, which many retailers have been selling this week at big markdowns.
The brown Zune knocked the silver 4 GB iPod nano down to sixth place in the overall list; and it took first place among electronics items tracked by PriceGrabber, bumping the nano to third place on the CE list. The TomTom GPS was the #2 selling CE item yesterday.
Nine of the top 10 selling items overall through PriceGrabber were electronics-oriented, with the #9 item being a certain pair of ladies' sheepskin boots. No PC actually made PriceGrabber's top three computer-related items, though Western Digital's 500 GB external hard drive was the number three item.
PriceGrabber's results pretty much match the Consumer Electronics Association's expectations last week. Their survey prior to Cyber Monday showed, in terms of electronics, customers wanted a video game system first and foremost, with additional memory second (and that portable WD HDD plays into that want as well), and an MP3 player third.
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