Salesforce.com leaves SaaS behind for the clouds

By Jacqueline Emigh | Published November 7, 2008, 11:47 AM

At an event this week described as "the Woodstock of developers conferences," Salesforce.com announced the new Force.com Sites hosted cloud environment and accompanying integration tools for Amazon and Facebook.

After first inventing itself as a premier SaaS (software as a service) practioner, Salesforce.com is now reinventing itself as a "cloud computing" company. This week, it's introducing a "PaaS" (platform as a service) hosted environment called Force.com Sites, along with new developers tools for Facebook front-end and Amazon back-end integration.

A week after Microsoft's announcement of its own Azure cloud development platform, Google partner Salesforce unveiled Force.com Sites and the accompanying tools at its own Dreamforce, an event dubbed "the Woodstock of developers conference" by Charlie Bell, a speaker from Amazon.com.

Now available in developer preview mode, Force.com Sites will let developers build both Internet and intranet sites and applications that will run in Salesforce.com data centers. Developers will also be able to customize standard Salesforce apps and integrate their apps with other cloud services, Salesforce CEO Marc Benioff said this week.

"Why are you using Notes and .NET and SQL Server and SharePoint to deliver Web sites when you can use our sites? Now you can run all your Web applications, Web sites, intranets, and portals on the Web in our cloud, and can reach everyone on the Web, not just your customers and vendors and partners," Benioff told developers at Dreamforce during his keynote speech.

Salesforce will initially host customers' "specialized clouds" at its two data centers in the US, and these will be followed later by data centers opening up later in Europe, Singapore, and Japan.

Salesforce also announced the first two members of an anticipated series of developers toolsets for Force.com Sites. Both are available for free download on Salesforce.com's Web site.

Geared to applications requiring considerable computing power, Force.com Tools for EC2 (Elastic Compute Cloud) is designed to let developers export tasks to Amazon's massive EC2 cloud for execution as an Amazon Machine Image.

Force.com for Facebook, by comparison, provides direct access to Facebook APIs from within Apex Code, for creating social graph applications and "experiences" that connect directly to Force.com Sites.

Comments

salesforce.com is an amazing marketing company!

my comments at http://www.commentino.com/orim

Score: 0

|

Wow, this is fully buzzword compliant.

Score: 0

|

Yeah, pity the poor bast@rds in the Panasonic thread still trying to figure out what SMB stands for. And that acronym is only 20 plus years old.

Well done Jacy!

Score: 0

|

Silverlight 3 goes live on Microsoft's servers

Microsoft's answer to Adobe's Flash is (unofficially) here, with prospects of higher-speed, higher-resolution video and for the first time, 3D.

Three Android phones on the way from T-Mobile in 2009

T-Mobile's myTouch 3G, launched Wednesday, will be followed by two more Android phones later this year, but neither of them will be HTC's Hero.

Best Buy-brand TVs to get TiVo

A new alliance will place the retailer's own brand alongide the manufacturers, and could also lead to future partnerships on services.

LTE still lacks a voice

The 4G Wireless standard that Verizon hopes to show off before this year is out is still at a loss for (spoken) words.

Data sharing among online advertisers: Is sanity in sight?

Lockdown with Angela Gunn In the middle of a 15-page plea not to get regulated, a spark of smart thinking.

T-Mobile's strategy to combat Apple's iPhone with Android

With a trio of Android phones now in the pipeline for 2009, T-Mobile hopes to break the iPhone's emerging stranglehold.

EC's Reding: Government should act as broker for media downloads

If Internet media services don't step up and build an attractive way for users to start paying for downloads, a commissioner says, government may do the job instead.

Sony TVs get Netflix, still no PS3

Though it's coming in behind LG, Samsung, and Microsoft, Sony will begin to offer Netflix streaming, too.

Google Chrome OS: Too little, too early

Carmi Levy: Wide Angle Zoom Don't start the revolution just yet, says Carmi, who isn't so certain Chrome OS will be the "Windows Killer."

GAO pen test brings the hammer down on federal rent-a-cops

But are the computers to blame for the contract-guard fiasco at FPS?

What's Next: Chrome OS will have at least some friends in high places

Also: South Korea takes another round of DDoS abuse, and Neelie Kroes and Steve Ballmer may shake hands before she exits stage left.

Report: Evidence of further creativity with Windows 7 upgrade prices

A ZDNet blogger did some serious digging for clues as to a reported price break on multiple Windows 7 Home Premium licenses, and may have found it.