Sitting out Google Wave
By Carmi Levy | Published October 5, 2009, 2:50 PM
I've decided I won't be part of the 100,000 or so special folks who are already rolling up their sleeves and digging into the guts of Google's newest uber-desirable online application, the private beta of Google Wave. This will give some poor fellow extra opportunity to troll eBay, bidding $100 or so for an invitation.
It's not like I'm eschewing some exclusive community. Like Gmail before it, Google Wave accounts will eventually be freely available to anyone with a pulse. But unlike Gmail -- which remains in the limelight with regular updates delivered to a widespread base of users who passionately use the service -- Google Wave's lifespan likely won't be as charmed.
Wave is no Gmail
I've been happily using Gmail since 2004, and just don't see Google Wave becoming as central to my workflow. For all the Wave hype, I just don't believe users are willing to throw their work into an open playground for the sake of being more collaborative. Frankly, collaboration isn't the holy grail of productivity.
Pick your jaw up off the floor, please, and hear me out on this one: I appreciate the power of collaboration. I recognize how valuable it can be when people whose heads should be together are instead scattered across the surface of the planet. I completely understand the limitations conventional productivity and communication tools place on this process because I live with them every day. I rail in frustration when multiple team members chime in out of sequence in disjointed e-mail threads, forcing me to spend countless hours reassembling their feedback.
I know that the current application-workflow model is broken and needs fixing. I'm just not convinced that Google Wave is it. Or that we're even ready for it.
Perhaps Google Docs has colored my point of view already. I started using this service regularly because I liked the concept of productivity apps that didn't die when my PC did. I appreciated the ability to jam out ideas in a Web-based document, then access them later from any device for review. I liked the way it always saved my stuff so I could pick up where I left off after a system crash or power outage.
I also liked the way it allowed real-time sharing with other Google Docs users, and hoped colleagues would eventually recognize the benefits. No such luck: To this day, the world of document-based deliverables in which I live continues to rely on standard Microsoft Office documents e-mailed back and forth, using tracked changes and embedded comments as "collaboration" tools.
The problem with granting everyone access
Despite the productivity benefits of moving to common, Web-based files that anyone (with permission) can access and edit, getting people to give up the tried-and-true is a virtually impossible task. Part of the reason involves corporate security. It's one thing to implement a collaborative solution for your own enterprise. When the network and client infrastructure is centrally controlled, it's relatively easy for corporate IT to dictate who uses what tools and how they generally should use them.
But it's a completely different story when businesses are deploying open collaboration among themselves. E-mailed attachments are separate and distinct from the repositories where the files themselves are created and edited. So organizations willingly allow employees to shift data out of the repository and into e-mail for external sharing. Sharing in this instance means not changing, which is the opposite of the Google Wave model. As much as Wave's concept of open access streamlines group productivity, allowing others to directly edit data in the repository violates every principle of data security and integrity. And that explains, in large measure, why we all haven't already switched to full-on collaborative solutions.
That's the problem from a corporate perspective; from a personal perspective, it's not much better. Having colleagues and clients edit work in real-time is the kind of thing that always sounds better than it is. After I've spent half the night updating a white paper draft, for instance, the last thing I want is three remote contributors completely restructuring my work before I've had a chance to sign off on it.
Although vendors can and should make it easy to snapshot documents at specific version levels, the current state of popular tools like Google Docs is nowhere near that reality. I either trust my fellow collaborators to respect the integrity of my work and not muck up the baseline document, or I revert to form and save the last major update to my hard drive where no one can touch it. Either way, it falls far short of the Utopian world depicted by collaborative suite vendors.
Stick with what's comfy
As much as I applaud Google for pushing the bounds with tools like Wave, I can't help but feel that the world isn't ready to abandon methods that, while hugely inefficient and resource-intensive, are perceived as the most comfortable and safe alternatives. Software developers are bubbling with excitement over ever more open and powerful means of allowing everyone to roll up their sleeves and work simultaneously and richly on a given chunk of data or deliverable. Software users, meanwhile, remain locked into a much more mundane reality.
In his column last week, my colleague Scott Fulton concluded that, for now at least, Google Wave may be a solution in search of a problem. His point is well taken, and makes me wonder if we've been so hyped up by the collaboration marketing machine that we've forgotten how all of this is supposed to improve the way we work. To a large extent, most of us rather enjoy the relatively disconnected tools that allow us to singularly focus on getting work done without being constantly interrupted. We also enjoy having full control over our work until such time that we wish to share it with others -- and we're willing to put up with the requisite inconveniences of previous-generation communication technologies.
Only when this paradigm changes will tools like Google Wave make more sense than they do today.
Carmi Levy is a Canadian-based independent technology analyst and journalist still trying to live down his past life leading help desks and managing projects for large financial services organizations. He comments extensively in a wide range of media, and works closely with clients to help them leverage technology and social media tools and processes to drive their business.

I am one of the 'lucky' chosen ones... and frankly I am disappointed. Wave in itself is cool and they mean well. However, unless traditional email is somehow closely tied in this is useless. I hear the arguments but I for one don't have the time to run yet another platform besides several email accounts and IM platforms. Regardless how cool it is it doesn't help to get the job done in its current form. Email is too pervasive to be topples by some kind of live wiki.
Score: -1
|RECOGNITION! RESPECT! HEHEHEHE
Carmy 10/5: "This will give some poor fellow extra opportunity to troll eBay, bidding $100 or so for an invitation."
Me 8/25: "Google Voice was def worth the $25 I spent (well spent 3x) buying these GV invites on eBay a month or two ago hehehe... same as I did for Torrent Leech invite ($60 on eBay) -- well worth the money hehehe as well as the Torrent Leech quarterly donations I make that absolve me of the need to keep a 1:1 ratio... ;) Now ya know it's not that hard to reach the 250GB cap Comcast put in place a year ago..."
http://www.betanews.com/...tional-calls/1251241841
In all seriousness, though, I ain't spending a penny on Google Wave. I only buy things I use extensively right away. Google Wave is useless for me for the next 2-3 years or so, until the software for it will be build and prove non-annoying.
I can already predict these new ways of collaboration/communication can be extremely bothersome -- I *may* still prefer to VNC into a machine and have a conference call with 4-5 folks looking at the same screen and iron out the kinks immediately...just one person typing (me, since I'm the fastest, smartest, most articulate in the group USUALLY). Even email is annoying when your answer requires 10 paragraphs of explanation...to ONE person...so it remains to be seen how useful Google Wave shall actually be.
It'll be cool for Facebook like BS, and email enhancement, but if it doesn't get bridged with mature standards as IMAP, with Outlook support (even via 3rd party addons), for me and many other small-mid size businesses it will be useless... At any rate Google Talk sucks bad so I'd probably jump on the Microsoft flavor of Google Wave clones faster than I'd invest too much effort with another Google lame attempt. I love Google for three things only: Gmail, search, and Picasa. Everything else they do (Chrome, Google Talk, Android, etc) sucks arse and I predict will continue to suck compare to competitors for next 5 years AT LEAST.
Score: -2
|Perhaps, the first large-scale Wave deployment should be used to interconnect all academic institutions around the world.
This would be attractive because:
1. younger generations are very adaptable, to new technology.
2. there is a great deal of collaboration, in the academic world.
3. technical glitches are likely to be more tolerable than at commercial companies.
4. it would offer a large & distributed environment, to stress the technology.
5. it would allow students & researchers to study & contribute enhancements/optimizations to the Wave platform.
6. academic projects, to extend Wave, could lead to an explosion of new startup companies.
7. tech graduates, with Wave experience, would be instrumental in bringing the technology to commercial companies.
Score: -1
|Leave it to the flocks to create a hype around the newest community site re-embodiment each year, whilst avoiding new ideas and technologies that might require them to learn something new.
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|I think that a corporate implementation of Google Wave could potentially be more secure than current corporate email environments, assuming some sort of access level control is implemented on the server. Remember, it is an open and federated protocol and the source code has already been released for a basic server. Eventually, you'll see the open source server mature into a production-ready product much like Apache or MySQL or other mature open source servers.
In today's world, it is easy for someone to simply forward private corporate documents to those outside the company, when doing so may violate corporate policy. It isn't that people do this with malicious or even conscious intent to violate those policies, it's just that it's easy to do. Because waves are contained and centralized, it is not as easy to unknowingly dissipate private corporate information.
If an employee needs to share information from the wave to someone externally, it is unlikely the external individual will be invited into the wave. Security measures would probably be implemented to disallow this in any case, just as firewalls prevent others from entering the secure network or accessing email servers externally. The wave server could implement sort of facility to allow an employee to s*** data out of the repository (as you put it) and share it with an external resource.
Keep in mind that the fact that it is a federated protocol and open source servers/clients will be developed means that corporations will be running their own server instances. It is very unlikely they will be using Google's servers or the Google Wave client to access the information. This will be very much the same how most corporations run their own email servers today, and do not use Gmail to implement corporate email.
I do agree it may be some time before such a tool is embraced by corporations. It even took time for email to become ubiquitous in corporations, and wave will be no exception.
Score: 1
|I agree that it'll take a very long time to start seeing the benefits of the core concepts in Google Wave. It must become a respected & supported ISO/RFC standard first, by all serious players (Microsoft, Apple, Linux).
Score: -1
|You could be right, but my thinking is that it is a problem in need of a really good solution. What may push people to start using all of this (collaboration) is the move towards web based applications and the browser as the OS. I think we're still a few years from that being very widely adopted, but the jockeying for position as the solutions providers has already started.
Score: 0
|I am agree with scott@bn.
Score: -1
|This sort of app may well be what kills the move to web apps.
Score: -1
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