Slingbox Launches in UK

Sling Media took its first steps in expanding into Europe Tuesday, announcing its popular Slingbox product was now available in the United Kingdom. Initially, the device would be available through computer store chain PC World, with availability in Currys within four to six weeks. The price has been set at 179.99 pounds.

Additionally, the company announced it had named Stuart Collingwood as its vice president of European operations. "The launch of the Slingbox into the UK market and ultimately to the European consumer is a significant milestone for Sling Media as we continue to build a worldwide footprint and deliver the same customer experience internationally that we do today for customers in the United States and Canada," said Blake Krikorian, co-founder and CEO of Sling Media.