Sony Affirms PS3 Shipment Targets

Attempting to soothe concerned consumers over a lack of PlayStation 3 shipments in the market, Sony reaffirmed its target to sell six million consoles by the end of March. Company executives said bringing manufacturing costs down and ensuring a solid line of games is also a high priority. The launch of the PS3 has been a rocky one for Sony: delays in components and last minute troubles conspired to delay the console by over a half a year.

Executives are still not disclosing how well they expect to do during the holiday season, although analysts have said that it expects the company to sell between 500,000 and 750,000 consoles. This is less than half of the two million consoles the Japanese electronics maker originally projected to have available.