Tech Leaders Support Live 8 Broadcast
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Saturday's Live 8 is expected to break the record books with over two billion viewers worldwide, and deploying the technology required to power such a broadcast is not an easy feat. A number of tech industry heavyweights, including AOL and Sun Microsystems will be on the ground, while XM Satellite Radio streams Live 8 audio from the heavens.
Sun Microsystems is powering a text messaging campaign designed to spread the word about the extreme poverty Live 8 is attempting to eliminate. XM, meanwhile, is launching seven stations broadcasting the Live 8 concerts as they happen across the globe. AOL Music will provide live streams of the concerts online, along with on-demand access to performances for six weeks after the event.