The iPhone finally gets AT&T's Navigator

By Tim Conneally | Published June 23, 2009, 6:22 PM

AT&T Navigator (by TeleNav) on iPhoneWith the iPhone's 3.0 software update, Apple's iconic touchphone finally has access to AT&T Navigator, the carrier's branded GPS software solution provided by TeleNav, and the first turn-by-turn GPS app for the iPhone.

AT&T Navigator debuted at CTIA Wireless last year, and launched with the Motorola Z9 as well as a number of BlackBerry devices. The carrier severely lagged behind Verizon Wireless, which first began offering the service (labeled as VZ Navigator) nearly two years before, in 2006. In April of this year, VZ Navigator Global launched, which brings the turn-by-turn navigation service to more American countries, as well as half a dozen Western European nations.

The iPhone's software offers voice-guided turn-by-turn directions, full-color 3D maps, real time traffic updates, live gas prices and more than 10 million points of interest. As it is on all other platforms, such as Android, the software is free, but costs $9.99 per month for unlimited usage.

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@shallot

Here's AT&T's definition of "DATA":

da?ta [dey-tuh, dat-uh, dah-tuh] - Anything that loads in Safari, YouTube player, and non-AT&T or non-Apple apps. Txt and pix are NOT data.

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$9.99 for unlimited usage per month...Wow !!! that's cheap...

well, aren't we already supposed to get unlimited data plan that costs like $70 every month...Apple and AT&T are screwing everybody they can lay their dirty hands on...and people want to get screwed by Apple...because they think it's cool...

that's why I love WM6.1 HTC phone...
buy and install TOMTOM 6 software and use that with either the built in GPS or an external bluetooth GPS...all for less than $100

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I predict the price will drop to $5/mo by the end of 2009 for unlimited trips, or $1/trip...

They have tough competition coming...

http://www.slipperybrick...pp-available-soon-in-us/

Of course, in your car, it makes more sense to get a standalone GPS for under $100..and when off the road, Google Maps should give you general directions... GPS/knowing where you are is highly overrated right now anyway. You just look at cross-roads to know where you are, and Google Maps does the rest...

Oh yeah, and OBVIOUSLY, since MS and Google are going head-to-head over street mapping (lotsa money to be made over ads/points of interest cash cow)...it's gonna be very soon before you'll get to expect free GPS for all smartphones (obviously Windows Mobile and Android platforms)...

I can already see the software interface in my head: you tell it you're hungry, it'll tell ya food places that it knows you'd wanna visit along the way, you're tired -- it'll recommend where to stay based on hotels it SPONTANEOUSLY KNOWS you've stayed at (cuz it is, after all, a TRACKING DEVICE). Likewise for Chinese restaurants -- without you EVER telling it a thing, the TRACKING DEVICE will know you were in a Chinese restaurant 3 times last month... It may even know you like McDonalds and recommend to stop by Walgreens for a colon cleanser...hehehehe j/k...

So a really smart GPS will know your Points-of-interest without you ever programming them...like Work/Home/Girlfriend/buddy/Grocery/Walmart/fav restaurants... it knows you're there ALL DAY (gee WORK?), ALL NIGHT (gee, GIRLFRIEND?) or weekly, it will just ask you from time to time to actually label/confirm what they are if it's not obvious.

The smart GPS will also keep track of WHEN you go to those frequent locations and give you PRETTY DAMN ACCURATE predictions of WHEN you're gonna reach it... It will even keep track of how long you wait in traffic lights so it could suggest alternative routes to speed your future trips and LEARN FROM THOSE as well.

Basically what I'm saying is that we nearly scratched the surface of how to maximize usage of GPS... Oh yeah, whenever the device recognizes you are at Walmart, it'll auto-pop your grocery list and it'll know on which aisles is this stuff ("about 5 aisles or 40 feet to your left").. Whenever you are at Buddy1's house, it'll auto-popup some reminder you tagged with your Buddy's name to do at his place... Likewise just before you start the car and tell it you're going to Buddy1, it'll remind you that you promised to bring over some frozen french fries for that BBQ...

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Navigon also has a SW for the iPhone (at least for Europe). 69 or 79 Euros no monthly fees ;-)

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Wonder how much TomTom will cost. :)

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$10 a month...HELL NO! After paying for that for a year I could have bought a better stand alone GPS. Sorry AT&T but you aren't going to get a cent out of me on this one. I don't care if it was $1 a month. I am not paying a subscription fee for GPS which uses satellites that they do not pay for.

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$10 a month on top of everything else.. Sprint includes their branded Telenav app for free (and usage) as part of their $69 450-minute everything data plan.

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I agree. $9.99 is too much, should be free or a token ($1-$2) amount.

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I love the new commercial that claims "Video on a phone" is an innovative new feature.

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I'm already paying them enough - not paying another $10/month. I wonder whether they'll shut out any competition?

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that sux, my sprint instinct has a excellent one no charges

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There is a charge its just part of your "Unlimited" plan.

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