TiVo Series 3 software update adds ads

In December, TiVo began to include advertisements in fast forward and pause states on its Series 2 DVRs. Yesterday, the ads reportedly began appearing on Series 3/TiVo HD units.

Users will have to upgrade their system software to version 11.0c for the advertisements to show up. TiVo community users who have received the update have not noticed any other changes besides these ads, which place a "more info about..." button on the pause screen.

Many users have said they fail to see how this software update constitutes a "feature upgrade."

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