US unreadiness for DTV declines to 5%, says Nielsen

In its latest month-by-month analysis of the relative state of readiness of US citizens for the DTV transition, still scheduled for February 17, analysis firm Nielsen now estimates that based on its analysis of 37,000 metered households, about 5% of US households remain unprepared -- down from 6.8% in December, 7.7% in November, and 8.4% in September. Nielsen's numbers were revealed this morning by Broadcasting & Cable

So the trend is positive, generally speaking. However, legislators remain concerned that some 6.5 million Americans remain unprepared. On the other side of the picture, the National Association of Broadcasters believes Nielsen's numbers may be exaggerated. An NAB spokesperson told Betanews this afternoon that it believes Nielsen's estimates "do not count customers who have yet to set up their converter boxes, or who are waiting for coupons."