Vizio Tops LCD TV Sales in US
Virtual unknown Vizio catapulted to the number one spot in LCD TV sales during the second quarter, data from research firm iSuppli indicates.
According the the report released on Monday, the firm sold some 606,402 LCD TV’s during the quarter, a rise of 76 percent over the previous one. The firm now holds a 14.5 percent share of the market. Samsung dropped to second place, selling 467,210 TVs, although it also saw a quarter-to-quarter increase.
Vizio jumped four spots in a single quarter, passing Samsung, Philips, Sharp, and Sony. The company is likely benefitting significantly from its relationships with Costco and Wal-Mart, where its budget-priced HDTVs fit in with the bargain-hunting consumers that frequent both retailers.
Sony slid the most in the rankings, falling from third to sixth with 263,377 units sold. Sharp, on the other hand went from fourth to third, marking the first time it has risen in the rankings since losing the top spot in the American market late last year.
The company’s success was due to better inventories of the displays used to produce its sets, iSuppli said.
Rounding out the top five were Philips in fourth and LG in fifth.