CES 2009 Live Coverage News

Yahoo's TV widgets to be backed by Intel

By Jacqueline Emigh | Published January 11, 2009, 7:29 PM

Yahoo Widgets running on Intel's media processor hardwareOne of Intel's software stacks will run the Yahoo-powered Widget Channel, whereas the other will operate tru2way technology for applications that work across environments from different cable providers.

Both software stacks will run on top of a media processor, Intel officials said, speaking with Betanews on Sunday in the Intel booth at CES.

At CES 2009, Sony, Samsung and other TV manufacturers announced support for Intel's widgets, which consumers will use for displaying Web content while also viewing television.

Once known as the OpenCable Application Platform (OCAP), tru2way is aimed at allowing content developers to "write once, deploy everywhere," rather than needing to write to multiple proprietary cable TV platforms. Time Warner is already deploying tru2way, and other cable providers will start to do so later this year, Betanews was told.

Intel's tru2way software stack will support cable applications such as TV program guides. Intel used a Samsung set top box in demoing the Intern widget and tru2way technologies in Las Vegas.

Intel demonstrates an interactive program guide on its media processor hardware
Intel demonstrates an interactive program guide on its media processor hardware.

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