Joe Wilcox

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Google Buzz: Another attempt to harness the content firehose

Similar to how Google successfully remolded RSS into a Google tool, the company now wants to remold Gmail into one big Google party

Success: Google's Nexus One shipping support line takes tech support questions

UPDATED Though the support line had been set up for shipping, it now appears Google personnel are happy to hear technical concerns.

Goodnight, moon: What I learned from a space shuttle

Carmi Levy | Wide Angle Zoom: Can the tech sector learn a few lessons from the space program? Certainly, if you believe in learning from someone else's mistakes.

Netflix to FCC: NBCU + Comcast could bypass net neutrality

Weaning itself from the post office as its main means of video transfer, Netflix would like someone to ensure the Internet remains just as unencumbered.

Rhapsody to become an independent company

RealNetworks and Viacom subsidiary MTV Networks have begun the process of spinning off music service Rhapsody into an independent company.

Nvidia debuts new dynamically-switched graphics card technology

Today, Nvidia announced that its Optimus technology for GPU switching will soon be available in a handful of Asus notebooks.

Google lowers 'unusually high' early termination fee on Nexus One

Google has lowered the Nexus One's early termination fees which were twice as high as the norm.

Netgear and Ericsson introduce a mobile broadband hotspot with a twist

It's a mobile broadband hotspot, but it's for use in the home.

Report: Streaming video drove 72% global increase in mobile data consumption

A new study says streaming video is "the single most influential factor driving the need for increased mobile network capacity."

Stymied by continuing Nexus One 3G issues, Google blames the environment

If you're still afflicted with the 3G flip-flop trouble, then you might consider moving. That appears to be the only suggestion Google can give for now.

Wolfram|Alpha makes a strong argument for virtual keyboards

"Answer engine" Wolfram|Alpha has updated its iPhone/iPod Touch app, harnessing the strength of the virtual keyboard.

Microsoft Confessions: 'There were a ton of bozos'

By Joe Wilcox on February 8, 2010, 12:15 AM

39 Comments

Do middling, middle managers run Microsoft? That's the consensus among the former Microsofties who shared their work stories with me over the last couple months. The new work week starts with another Microsoft Confessional -- the fourth in four days -- from 13-year company veteran Boris, which isn't his real name, of course. Boris was smart enough to see the end coming, and he made preparations in the days before his May 2009 layoff. He learned to read middle managers the way a genuine fortune teller might read tea leaves.

People being asked to leave are one view of Microsoft. But those leaving voluntarily are another perspective. In looking at Microsoft, I'm hugely concerned about the departures of two important and long-time Microsoft executives: Mike Nash and Bill Veghte, revealed on February 4 and January 14, respectively. Both men are 19-plus years veterans working for the Windows and Windows Live groups. Nash is headed to Amazon, and Veghte departs following last year's executive shuffle that put Steven Sinfosky in charge of the group (as one of five Microsoft presidents).

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Microsoft Confessions: 'Poor worker bees'

By Joe Wilcox on February 7, 2010, 1:02 AM

42 Comments

Today's Microsoft Confession comes from a woman let go during the first round of layoffs, in January 2009. I'll call her Amanda, which, of course, isn't her real name. Amanda shared key elements of her story on deep background, but she also provided a reflective portion that she hopes will give deeper insight to anyone looking to work for Microsoft or to HR departments looking to hire former employees.

By telling this story, Amanda wants to give some meaning to her layoff, or so I detected from what she shared for private and public consumption. Amanda's story is consistent with every other I received. She sharply criticizes Microsoft's culture of reorganization, but also emphasizes the heavy workload. I detect deep frustration in her story about Microsoft management problems that won't easily be fixed.

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Microsoft Confessions: 'Deeply dysfunctional family'

By Joe Wilcox on February 5, 2010, 7:38 PM

18 Comments

The next former Microsoft employee story comes from someone I'll call Fred, which, of course, is not his real name. Fred took a job right out of college and might still work at Microsoft today, if not for the elimination of his group during layoffs last year. Like the former Microsoftie from the first post in this former employee "confession" series, Fred helplessly watched as the exciting and flexible workplace he joined bogged down in increasing layers of middle management.

When Microsoft hired Fred nine years ago, the company employed a little more than 47,000 people. When he was laid off in May 2009, the number was around 93,000. That number is for full-time employees and doesn't include contractors. According to Microsoft's fiscal 2010 10-K, the breakdown on June 30, 2009: "56,000 in the United States and 37,000 internationally. Of the total, 36,000 were in product research and development, 26,000 in sales and marketing, 17,000 in product support and consulting services, 5,000 in manufacturing and distribution, and 9,000 in general and administration."

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Microsoft Confessions: 'Killed over politics'

By Joe Wilcox on February 5, 2010, 3:47 AM

37 Comments

Yesterday's Dick Brass commentary, "Microsoft's Creative Destruction," the company's response to the op-ed and Tuesday's Don Dodge pro-Mac post have put Microsoft in the hot seat. The blogosphere is abuzz about the extent of Microsoft innovations. More former Microsofties are ready to speak out, and they will get their chance here at Betanews.

After the last round of Microsoft layoffs, I asked former employees to tell their stories. I got plenty of responses and not just from people recently leaving the company. No identities will be revealed, although I have verified each one. Two main reasons: Either the former employees still work in the technology industry and don't want to risk their current jobs; or they're receiving severance from Microsoft and don't want to risk losing it. Some of these people have returned to working for Microsoft as contractors, which is another reason to remain anonymous.

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Don Dodge: The new anti-Microsoft evangelist

By Joe Wilcox on February 3, 2010, 3:06 PM

33 Comments

Somebody at Microsoft should be fired for laying off Don Dodge. The list of reasons why his layoff was stupid gets longer by the day. Yesterday's Dodge blog post, "From MSFT evangelist to Mac enthusiast -- the other side of the road," adds another reason. This Silicon Valley insider, who for five years evangelized Microsoft, has taken on the true tone of conversion -- a man filled with new Apple and Google religion. His conversion to the new faith is nothing short of tech evangelism disaster for Microsoft.

In my late-December post, "10 things Microsoft did wrong in 2009," "laid off Don Dodge" ranked No. 3. What seemed bad for Microsoft then is suddenly much worse.

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Five cures for Microsoft's Internet Explorer 6 ills

By Joe Wilcox on February 3, 2010, 12:00 PM

37 Comments

Microsoft shouldn't let Google set the Internet Explorer 6-ending agenda. Google services will stop supporting the browser, starting on March 1. It's Microsoft 's browser and responsibility for putting this antiquated technology -- and all Internet users subsequently affected by malicious and criminal activity -- out of misery. Save the Web! Stop Internet Explorer 6 now!

If security really is Microsoft's top priority -- and I say that it's not --  IE6 shouldn't be used by anyone anywhere. Microsoft bears the blame for the IE6 scourge. High IE6 usage is more than a situation of users clinging to older technology. Microsoft created this problem by:

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Sony shows how to lift Windows PCs out of the low-price doldrums

By Joe Wilcox on February 2, 2010, 3:19 PM

12 Comments

Windows PC vendors can effectively raise selling prices -- not that it will be easy, particularly as long as they sell netbooks. One Windows PC OEM shows the way. Today, Sony announced new E-series laptops packing Intel i3 and i5 core processors and boasting, brashy colored exteriors. The $799.99 price is about $326 more than the average selling price of laptops sold at US retail in fourth quarter, according to NPD data.

The $500-$1,000 price brand also is where Apple doubled its US retail unit share year over year in fourth quarter. Similarly, Apple unit share for retail PCs selling in the premium price brand -- more than $1,000 -- rose from 79 percent to 90 percent. Both segments are where the margins are.

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Good riddance: Google's official Internet Explorer 6 killing memo

By Joe Wilcox on February 1, 2010, 9:32 PM

19 Comments

This evening, I received Google's official e-mail about ending support for Internet Explorer 6. Good riddance. Why isn't Microsoft doing something so ambitious as surgically removing the IE6 scourge from the Web? There are laws preventing rickety, unsafe vehicles from driving on the highways. Why is there no Microsoft prohibition against driving IE6 down the Information Superhighway? It's time Microsoft booted one of the vehicle's wheels so no one can drive it -- then haul the miserable wreck to the junk yard.

But Microsoft will talk security but do nothing because so many people still use that buggy old buggy. According to Net Applications, IE6 usage share was 20.07 percent in January -- nearly 6 percent ahead of IE7. Surely some Microsoft managers are thinking like this: With overall IE usage share eroding (about 62 percent in January), forcibly locking out IE6 users from Microsoft sites could send them somewhere else. Google is going to lock out IE6 users anyway.

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Nine out of 10 premium-priced PCs sold at US retail is a Mac

By Joe Wilcox on February 1, 2010, 1:30 PM

193 Comments

Windows 7 did little to slow the Mac's sales trajectory during fourth quarter, according to NPD. Year over year, Apple doubled US retail unit share -- from 5 percent to 10 percent -- for PCs selling between $500 and $1,000. More startling, Apple increased its unit share from 79 percent to 90 percent in the market for "premium" PCs, meaning those selling for more than $1,000. In July, I reported that Apple's revenue share for PCs selling for more than $1,000 was 91 percent, because of higher average selling prices; nearly all Macs sold for more than $1,000. Now Apple benefits from 90-percent unit share, too.

Stated differently: Nine out of 10 premium PCs purchased from US retail brick-and-mortar stores or online sites (including major chains and Apple Store) during fourth quarter was a Mac. The data isn't good for Microsoft's Windows PC partners. Microsoft and OEMs touted more feature-rich Windows 7 PCs for the holidays. Additionally, ahead of Windows 7's launch, Microsoft spent six months marketing premium Windows PCs during its "Laptop Hunters" campaign. These marketing efforts apparently failed. Apple doesn't just own the premium market, its sales are increasing there.

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When does online news cost too much?

By Joe Wilcox on January 30, 2010, 1:50 PM

38 Comments

My answer is $155. Yesterday, when checking my bank account, I found that Dow Jones had charged  $155 for a year's Wall Street Journal online subscription. I had been expecting the same $119 charge as last year, which already was borderline too high but acceptable (I had a fulltime job 12 months ago). WSJ had gone too far with its pricing. I called customer service, cancelled the account and asked for a refund. The call wasn't easily made, because of the real and sentimental value received. I do regularly read the Journal online, and I have subscribed since 1996! No longer.

With that introduction, and before continuing with the post, I must ask: What price is too much for you to pay for online content? How much would you pay -- haha, if anything? What about digitized content, such as ebooks? What do you consider to be a fair price for new ebook titles, or older ones? Please answer in comments.

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'Apple iPad was my idea'

By Joe Wilcox on January 29, 2010, 1:02 PM

35 Comments

I've been awfully hard on Apple's iPad, criticalness that I really should consider, for a surprising reason. With iPad, Apple took the approach that I recommended nearly a year ago. Microsoft's current, catchy PC operating system marketing campaign ends with some consumer asserting: "Windows 7 was my idea." Perhaps I should claim that "Apple iPad was my idea." ;-)

Some background: In early 2009, as the economy sucked growth from the PC market, netebook sales surged and Windows OEMs slashed prices, there were many calls by Wall Street analysts and pundits for Apple to release a netbook and to slash Mac prices. I opposed both ideas in several blog posts. I've called netbooks a menace, because they suck margins out of the PC market without offering much value to the computer manufacturer or netbook buyer. Meanwhile, Mac price cuts made no sense to me, even as more analysts called for them. Apple has established a premium brand that price cuts would jeopardize, all while reducing margins and offering little other business benefit. Apple had long priced against itself rather than against Windows PCs, which has been a successful strategy. Why change it?

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Microsoft reports $19 billion quarter, lifted by $1.71 billion deferral

By Joe Wilcox on January 28, 2010, 5:17 PM

8 Comments

A year after global recession sapped Microsoft sales and the company announced its first-ever massive layoffs, real signs of recovery can be seen. The holiday quarter was as good to Microsoft as could be expected, given how much sales are dependent on large businesses -- the majority of which are still tightfisted with IT spending or are renewing licenses for fewer seats because of layoffs.

"We reported record revenue and record profits," Peter Klein, Microsoft's new CFO, asserted during a conference call this afternoon. He praised consumer sales, particularly for Windows 7 PCs. But Klein warned that "we have not seen a return of enterprise spending growth."

Continue reading Microsoft reports $19 billion quarter, lifted by $1.71 billion deferral...

12 reasons why I won't buy an Apple iPad

By Joe Wilcox on January 28, 2010, 12:14 PM

69 Comments

Yesterday, I asked Betanews readers if they would buy and Apple iPad. You responded with a resounding, "No!" I won't buy one either, and I've got 12 reasons why. I couldn't limit the list to the usual 10. I've got a dozen.

For me, there's relief in yesterday's iPad announcement. After nearly a month of insanity -- with geekdom acting like Jesus was coming on the clouds to set up his heavenly kingdom -- the aura is fading. Apple's tablet didn't live up to the hype or the lofty "it will change the world" expectations so many people attached to it. Some pundits called Apple's smartphone the Jesus phone. I don't expect that many will assign such aspirations to iPad, which isn't the slightest bit category changing.

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Betanews readers say 'No!' to Apple iPad

By Joe Wilcox on January 27, 2010, 7:26 PM

64 Comments

Mid-afternoon today, I asked Betanews readers: "Will you buy an Apple iPad?" The responses are in, and the majority of readers say: "No!" I'm with you. Apple's iPad does absolutely nothing to advance the tablet category. The category is part of the problem. Twenty-five days ago I asserted that the "world doesn't need an Apple tablet, or any other." The iPad, like other tablets, suffers the middle child syndrome. The device overlaps features of smartphone below and laptop above.

Perhaps iPad would make more sense if it could replace either smartphone or laptop -- although I expect some early adopters to try the latter. To you I say, "Good luck!" You'll need it if for no other reasons than the virtual keyboard and limited storage -- 16GB to 64GB. I don't see these reasons as limitations on a smartphone, because it's always carried and has constant data connection. The iPad is an extra carryall with overlapping functionality and either no constant connection or 3G service for extra $30 monthly cost. Sadly, iPad is exactly what I expected: Traditional tablet form factor with a prettier user interface. Yesterday I pined for more, but Apple didn't deliver it.

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Will you buy an Apple iPad?

By Joe Wilcox on January 27, 2010, 3:09 PM

164 Comments

After months -- years, really -- of rumors, Apple has unveiled its slate computer, the iPad. Apple says that two models will be available, one within 60 days, with Wi-Fi. The other will come within about 30 days later, with Wi-Fi and 3G. Will you buy one? That's a question I ask you to offer in comments.

Some quick details: The iPad uses an Apple 1GHz processor, packs a 9.7-inch LED display, weighs 1.5 pounds, is one-half inch thick and runs iPhone OS. Apple claims battery life up to 10 hours. The iPad will run most of the applications currently available from the App Store. The device supports iTunes store and Apple's new iBookstore for ebooks. Most of the features will be familiar to iPhone and iPod touch users, although there are numerous improvements to the user interface (changes I would like to have seen in Mac OS X 10.6 "Snow Leopard" instead).

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The one reason why I would buy an Apple tablet

By Joe Wilcox on January 27, 2010, 12:35 AM

29 Comments

For a month, I've grappled with the "Why?" of an Apple tablet. Why should Apple make a tablet? Why could Apple succeed in a category where so many other companies have failed? Why would I --or anyone else -- want to buy an Applet tablet? No answer, despite all the plausible rumors about the device, could convince me "Why?" Until tonight. I thought of a "What?" that would make me interested in a portable tablet: Delivery of a unified content platform, mixing different media types and live information.

The rumors about Apple's tablet have focused on disparate content consumption (or creation) -- videos, music, ebooks and games among others. Big deal. These capabilities are available on PCs and smartphones or single-function devices. Disparate content on a slate does not excite my gadget geek cortex.

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Once you dig deeper, Apple's record quarter is not so impressive

By Joe Wilcox on January 26, 2010, 12:53 AM

41 Comments

Not since the Soviet Union, have I seen any entity so brazenly try to rewrite history. With today's fiscal first quarter 2010 earnings announcement, Apple effectively changed its quarterly performance going back two years. In a quarter or a year from now who will remember the earnings results as they were actually reported? This blog and a few others like it may be the only record of what really happened.

But Apple did as much to rewrite the present as the past, by how today's Q1 results were presented. The company gave no warning that it would adopt new accounting rules, which made what would have been slightly-better-than-expected results seemingly blowout. Fortunately, Apple's rewriting the past -- and its comparison to original earnings reports -- sheds some light on the current quarter's results and how Apple manipulated their delivery.

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Accounting change lifts Apple fiscal Q1 2010 results to over $15.6 billion

By Joe Wilcox on January 25, 2010, 6:19 PM

36 Comments

Apple kicked off its 2010 fiscal year with strong first fiscal quarterly earnings -- less than two days before announcing its "latest creation" that bloggers, the news media and the tech community can't seem to stop blabbering about.

During a conference call today, Apple CFO Peter Oppenheimer described the quarterly results as Apple's best ever. However, Apple instituted new reporting rules for this quarter's results. The accounting change gave Apple's results huge lift, which many news sites credited to record Mac and iPhone sales. Apple sales were inline with analyst expectations and recent growth trends. If not for the accounting changes, Apple's results would more likely have come in slightly above Wall Street's consensus estimates.

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Microsoft Office is obsolete, or soon will be

By Joe Wilcox on January 24, 2010, 1:50 PM

143 Comments

This month's Office 2010 retail pricing announcement and ongoing discounts for Office 2007 Home and Student are Microsoft's tacit acknowledgment that the productivity suite isn't as valuable as it once was. Office is tracking a course of unplanned obsolescence and the inevitable end shared by oh-so many other products: Commoditization. Desktop productivity suite commoditization is inevitable, and it is a force that Microsoft can resist but not stop. Additionally, Microsoft faces a fundamental shift in what content people create and where. Commoditization and the emerging mobile device-to-cloud services applications stack are Office killers.

I'll ask upfront: Do you really need Microsoft Office on a daily basis? Is Office vital to your work day? Do you use it at home? If you use it at work, how often? If you use it at home or for college, how often? Please respond in comments.

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Microsoft, don't give up on Steve Ballmer just yet

By Joe Wilcox on January 22, 2010, 3:08 PM

19 Comments

Ten years ago last week -- Jan. 14, 2000 -- Steve Ballmer took over the chief executive's position as Bill Gates stepped back to be Microsoft chairman and chief software architect. Ballmer has officially entered his second decade as Microsoft's CEO. There are fairly constant complaints about Microsoft's performance under his leadership.

NBC is sending Conan O'Brien packing; today ends his seven-month career as "The Tonight Show" host. Should Microsoft do something similar -- remove Ballmer and replace him with someone else, even Gates in a move like Jay Leno coming back and replacing O'Brien? I expect that many commenters to this post will answer "YES!" to that question. But I wouldn't give up on Ballmer just yet.

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5 reasons why or why not Apple should Bing

By Joe Wilcox on January 20, 2010, 2:12 PM

16 Comments

It seems like everybody who is anybody, or nobody, is speculating that an Apple-Google schism is inevitable. In vogue this week: Punditry about Apple and Microsoft entering into an unholy search alliance. Overnight, Business Week reporters Peter Burrows and Cliff Edwards claimed that "Apple is in talks with Microsoft to replace Google as the default search engine on its iPhone, according to two people familiar with the matter." It's no surprise that countless blogs and news sites have spread the rumor everywhere today. Could it be true? Should it be true?

Before answering those questions with five reasons why and also why not Apple should switch to Bing, I want to flush out some mitigating circumstances. There typically are only two circumstances when an agreement like this rumored one leaks: The deal is done and will be soon announced; talks aren't going well and one side or the other lets out information as a trial balloon or to put pressure on the other. Leaks can scuttle discussions so they rarely happen when both parties are negotiating in good faith.

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Hey, Microsoft, Internet Explorer security talk is cheap

By Joe Wilcox on January 19, 2010, 3:33 PM

37 Comments

Why don't you clam up and do something already?

On Sunday, I asked question "Should you dump Internet Explorer, NOW?" and quickly offered yes as the answer for all versions of the browser. Reaction to the post surprised me. As I write, there are more than 155 comments. Clearly, IE is a sensitive topic with readers -- and also with Microsoft, which has once again taken a "security by PR'' approach to the problem rather than to offer a real solution.

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Where have all the iPhone TV commercials gone?

By Joe Wilcox on January 18, 2010, 2:24 PM

32 Comments

After several years of nearly continuous iPhone TV advertising, commercials have seemingly vanished from U.S. primetime TV -- I can't find them. Have you seen any lately?

I'm not a big TV watcher, but my fav shows typically are chock full of iPhone -- "There's an app for that" -- commercials. While I DVR every show, I still pay close attention to the advertising. What can I say? I'm a sucker for clever marketing. In watching primetime programming over the last 10 days, I started noticing iPhone commercials for their sudden absence.

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Should you dump Internet Explorer, NOW?

By Joe Wilcox on January 17, 2010, 1:17 PM

186 Comments

D`oh, now there's a redundant question.

Yesterday, ZDNET blogger Ed Bott asserted that "it's time to stop using IE6." I s-o-o-o-o disagree. For many organizations and all consumers, it's time to stop using any version of Microsoft's browser -- IE6, IE7, IE8 and forget someday releasing IE9. Less than a week ago, the German government told its citizens to switch from Internet Explorer. This is good advice for you, too.

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Google Nexus One owners share their likes and gripes

By Joe Wilcox on January 14, 2010, 5:44 PM

4 Comments

Earlier this week, I asked Betanews readers who had purchased Google's so-called "superphone" to offer up early impressions. You responded in comments and by e-mail. Thank-you. I apologize for taking so long getting your responses posted. For anyone with a Nexus One, in most states the return policy is 14 days (30 days here in California). Others' opinions could weigh heavily in your decision to keep the device. Then there are those of you considering plunking down a budget-busting $529 for the unlocked device. Ouch! I did!

I am generally satisfied with the Nexus One -- in part because of how Google has extended Android 2.1 to cloud services. While I find value in the hardware, software and services are where I find the greater reward, and it's why I have switched from the Nokia N900, which also runs on T-Mobile's 3G network.

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Is Google Nexus One a bomb, or the bomb?

By Joe Wilcox on January 13, 2010, 2:06 PM

15 Comments

Silicon Alley Insider claims that Google's so-called "superphone" is a bomb, based on the first week of sales; Nexus One has no superpowers, whatsoever. I totally disagree. Nexus is the bomb. It's simply better than iPhone 3Gs or Nokia's flagship N900. Nexus One is smokin'. First week sales figures are to be expected, and Google showed real finesse by wisely taking a low-key approach to the device's launch.

Jay Yarow's headline seemingly says it all: "The Nexus One Bombs: Only 20,000 Sold In First Week." But there's more. He writes in the text that "these estimates are bad for Google. The company had plenty of hype gearing up for the launch of the phone. It put an ad on its homepage, and it sprayed its ads all over the web. Given all the hype, these sales numbers are pathetic."

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Google does the right thing in China, but is it for the right reasons?

By Joe Wilcox on January 13, 2010, 1:07 AM

10 Comments

Four years ago this month, Google controversially started censoring search queries in China at the local government's request. Microsoft and Yahoo soon followed. Today, in a stunning blog post, Google Chief Legal Officer David Drummond writes: "We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China."

Google's seemingly altruistic gesture is as much about business priorities as was the original decision to censor search results in China. Otherwise Google wouldn't have given in to Chinese government demands four years ago.

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iTunes pricing is out of control

By Joe Wilcox on January 12, 2010, 3:35 PM

50 Comments

Succinctly stated: You pay more.

Apple has a reputation for charging more for most everything, while often delivering less than competitors. Any Windows PC-to-Mac laptop pricing comparison is example enough. The Windows computer typically comes with higher-resolution display, more system memory and beefier storage than comparatively-priced Mac portable.

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Please tell us your Google Nexus One story

By Joe Wilcox on January 11, 2010, 11:25 AM

16 Comments

Last week, Betanews founder Nate Mook and I both purchased Google Nexus One phones. Nate is coming from iPhone, and I have been using the Nokia N900. We haven't yet coordinated our reviews, or how we'll write them (separately or together), but they're coming sometime this week. Why should Nate and I have all the fun when you could join in, too? So this is a call for Betanews readers with Nexus Ones to share your experiences, either in comments below or by sending me e-mail.

To start the discussion, I'll offer a few first impressions. I ordered the Nexus One during Google's event last week, before the invited attendees got their free review units. Google shipped the phone by free FedEx overnight, so I began using the so-called "superphone" on Wednesday (January 6). Google impressed with the simple ordering process and prompt delivery.

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Google lacks Humanity

By Joe Wilcox on January 10, 2010, 12:56 PM

49 Comments

One classic Star Trek episode asks: "Is there in truth no beauty?" For most people, the answer is no, and that's something Google had better come to understand as it releases more consumer products. Successful brands and products are all about humanity, about assigning human attributes to them, about making people feel good. Most people make purchase decisions -- even seemingly intellectual ones -- for emotional reasons.

Since Wednesday, I've been using Google's Nexus One, which could replace the Nokia N900. Nexus One is simply the best smartphone I have ever used, yet I struggle to want to keep it. There is something missing about the device. My initial excitement about Nexus One ended with the unboxing. I looked at the device and went, "Huh?" Nexus One looks so drab, so utilitarian. I searched the box for a "Designed by Dell" logo. For years, drab defined Dell industrial design, and that's exactly how I felt when first looking at the Google phone: Designed by Dell. That's no compliment.

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